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Ydun is a start-up helping companies and organisations engage their employees in bettering their health through simple choices that can be actively implemented in the workplace. Our work built a visual universe around the idea of "the pulse of life" – vibrant, organic and energetic, yet with an apparent reference to the science and expertise behind their proprietary software, which builds your profile from a simple blood test. We look forward to seeing what the future holds for Ydun as their journey continues. __ Creative direction.