Royal Beer

A repositioning and redesign exercise of the Royal Beer portfolio - pilsner, classic, IPA, export, Blanche, Christmas, and collabs. The portfolio of beers is designed to have improved consistency and striking graphic identity language. This results in enhanced shelf appeal while ensuring brand recognition and loyalty, providing a modern, consolidated look that stands out in the competitive market. As part of a repositioning, the Royal Beer logo and wordmark have been updated for a more vibrant and fresher look. It's all new and revitalized. Cheers to that. __ Creative strategy, concept, and creative direction.