VELUX

VELUX is a company with a purpose: it's not just to sell windows; it's to provide solutions for a healthier, more comfortable indoor environment. With this purpose, VELUX has launched The Indoor Generation campaign to create global awareness of the impact of the indoor environment and to engage consumers, NGOs, politicians, and industry stakeholders. We built the strategy, global campaign, and online experience named "Let the Outside In", positioning VELUX as a brand capable of owning the conversation about indoor health. The results include 1.6 million site visitors, a 26% on-site engagement rate, over 25% of visitors who interacted with articles returning to re-read or read more, and over 100,000 customers visiting the local marketing sites as a result of the campaign. It was internally awarded at the Indigo Awards with a Gold in Websites Design for Social Change 2020, Gold in Website Design 2020, and Silver in Digital Design 2020. __ Creative strategy, concept, and creative direction.